Client :

A leading video advertising technology platform & marketplace

Client Background:

Client has been a known global media platform which operates a tech driven digital advertising distribution amongst best quality digital publishers.

Their Requirement:

Their finance team located in New York asked us to perform data analysis for their USA & Canada market for reviewing a bunch of websites & identify business verticals which helps them in financial reporting & analysis ahead.

Our Solution:

As in the process they used to send us website’s data on a monthly basis & we placed 5 persons team on reviewing websites & analyse them through 18 types of business verticals & then segmented each of the website in appropriate categories by utilising human intelligence.

Result:

As a result they achieved faster turnaround time on creating monthly financial reporting which not only helps them to understand vertical behavior of their advertising sales but also keeps them on track with business trends.